Since launching Tapt, our goal has always been simple, build the best possible digital business card platform and make it accessible to as many teams as possible.
When we introduced our annual platform fee, we made a conscious decision to keep pricing low and stable. Since then, we have not increased our pricing at all.
Over time, however, both the product and the market have evolved.
Why This Change Is Happening
Over the past few years, we’ve significantly expanded what Tapt offers. What started as a digital business card has grown into a full platform that includes:
Data enrichment tools
AI-powered business card scanning
CRM integrations
Profile reassignment and lifecycle management
Team-wide admin dashboards
Ongoing infrastructure to support global usage
At the same time, the cost of maintaining and improving a platform like this has increased. Infrastructure, support, and product development costs have all risen, and we’ve worked hard to absorb those costs for as long as possible.
Under our previous pricing, the average cost per user per month was well below market benchmarks. As the market has shifted, we’ve reached a point where maintaining the same pricing is no longer sustainable.
Our Approach
This is not a decision we’ve taken lightly.
We’ve spent a significant amount of time reviewing our pricing, analysing usage, and exploring alternatives to avoid making changes. Ultimately, to continue operating a reliable and scalable platform, we need to align our pricing with the value we provide and the costs required to support it.
This update allows us to:
Maintain platform stability and uptime
Reduce downtime and improve performance
Continue investing in new features
Provide ongoing support to our customers
Updated Pricing (Effective 1 May)
From 1 May, the following annual platform pricing will apply:
5–9 profiles: $99 AUD
10–24 profiles: $199 AUD
25–49 profiles: $499 AUD
50–149 profiles: $1,249 AUD
150–249 profiles: $2,499 AUD
For pricing for larger businesses, please reach out to your account manager who can provide you with this information.
How This Will Work Operationally
We want to ensure this transition is as clear and smooth as possible for all customers.
Firstly, we will do everything in our power to make you aware of this change well in advance of your renewal.
For any subscriptions renewing from 1 May onwards, you will receive a series of three email notifications leading up to your renewal date. These emails will clearly outline the upcoming pricing update, so you have full visibility ahead of time.
If you place an order before 1 May, you will retain your current pricing until your next renewal. At that point, your subscription will renew at the updated pricing.
What This Means for You
Our goal has always been to build a product that delivers real, measurable value, not just a digital replacement for a paper card, but a tool that helps teams connect, capture leads, and manage relationships more effectively.
To continue delivering on that, we need a pricing model that supports the long-term sustainability of the platform.
We understand that any pricing change can have an impact, and we’ve done our best to keep this as reasonable as possible.
What’s to Come, What to Expect
We’re continuing to invest heavily in the platform, with a strong focus on making Tapt even more powerful for teams in the field, at events, and in day-to-day workflows.
Here’s a look at what we’re currently working on:
Event-focused features: We’re building out functionality specifically for events. This includes the ability to scan event badges directly through the Tapt app, as well as set up campaigns tied to specific events. This will allow you to track performance at an event level, understand engagement, and measure outcomes across your team.
Enhanced email signatures: We’re improving our email signature product to ensure it integrates seamlessly with your existing email setup. The goal is to make it easier to deploy, manage, and maintain consistent, branded signatures across your entire team.
Improved customiser and reordering experience: We’re refining the customisation and reordering process to make it faster and more intuitive. Whether you’re updating designs, ordering new cards, or managing changes across your team, the experience will be significantly more streamlined.
These updates are part of our ongoing commitment to building a platform that not only replaces traditional business cards, but actively helps your team perform better.
A Final Note
We want to be clear, this decision comes from a place of responsibility, not opportunism.
We’ve held pricing steady since day one, and we’ve done everything we can to delay this change. Ultimately, this is about ensuring the long-term future of Tapt and continuing to deliver a product that you can rely on.
If you have any questions or concerns, please feel free to reach out directly to our CEO at elon@tapt.io. We’re always happy to have an open conversation.
We truly appreciate your support and trust in Tapt.